Privacy Policy
The use of personal information or data is essential to Hey Blu's services and we are committed to protecting your privacy.
Hey Blu collects and uses personal information to identify you, establish eligibility to use our services, and to provide total wellbeing, and, as applicable, human resources services (such as company benefits, employee assistance programs, wellbeing programs and the like), through our website and social media platforms. We also use your information for our own purposes, including to deliver, analyze and improve our services and for communications.
We engineered this privacy policy to tell you:
- What personal information we might collect about you;
- What we might do with that personal information; and
- Your choices about the personal information you provide.
This policy covers our website, social media and services provided through these platforms or otherwise accessed by a user (such as our counseling and wellbeing services) and any other interactions you may have with us. This policy specifically covers our handling of personal information relating to identifiable individuals, and does not apply to proprietary business information.
Consent and Data Collection
Some of our services are provided on behalf of our clients, which means our client remains primarily responsible for your personal information. As part of using our services or interacting with us, we may collect and process some details about you. When we do so, we will collect, use or share your personal information with your consent for the purposes we've informed you of, or as may be otherwise permitted or required by law.
You can withhold or withdraw your consent for us to collect, use or share your personal information, as long as there are no legal or contractual requirements for us to process your information. Depending on the circumstances, withdrawal of your consent may impact our ability to serve you.
We collect personal information in the following ways:
- Directly from you;
- From your use of Hey Blu's services, programs and website;
- From your employer, association, company or benefits plan sponsor, provided that you have given them your consent;
- When you attend a Hey Blu-initiated site or event;
- When you apply for a position at Hey Blu;
- If you contact us with a grievance, complaint or inquiry;
- When you engage with us over social media; and/or
- From legally authorized third parties.
Usage of Personal Information
Our collection and use of your personal information depends on what products and services your organization or company chooses to make available to you and what products and services you choose to have made available to you using our website and social media platforms.
We may use your personal information to generate de-identified, aggregated or anonymized information that does not reveal your identity. Hey Blu uses this information to conduct research, compile aggregate data sets, statistics and reports, and to perform analytics on our services, service standards, business operations, and trends.
Information Sharing
Information about you may be disclosed to third parties for one or more of the following purposes:
- For business purposes:Only as necessary for facilitating the Counselor Services, we may share a user's information with a Counselor and a Counselor's information with a user. We may also share your information with vendors and service providers, including our data hosting and data storage partners, analytics and vendors providing technology services and support, payment processing, and data security.
- With your direction or consent: We may share your information with third parties if you request or direct us to do so.
- For advertising: Due to the use of cookies and web beacons, information regarding your activity on our websites may be disclosed to our advertising partners to optimize marketing. We do not share private information like member names, email addresses, phone numbers, diagnosis, sessions data, journal entries, messages, or communications you have with your therapist.
- Compliance with law: We may share your information with a court, a regulatory entity, law enforcement personnel, or pursuant to a subpoena, to comply with applicable law or any obligations thereunder.
Global Data Transfers
Hey Blu is a global organization with employees, affiliates, partners and subcontractors located in many countries around the world. To provide our services to you, Hey Blu may exchange personal information across geographical borders with Hey Blu employees, entities, affiliates or service providers in other countries working on our behalf in accordance with applicable law.
Your Rights and Choices
When requested in writing, we will inform you of the existence, use, and disclosure of your personal information that we maintain. We will make reasonable efforts to keep your information accurate and up-to-date. If a change or correction is required, let us know right away.
You have the right to request the deletion of Your Information from our platforms. To the extent that such deletion is feasible, Hey Blu will delete your information. You also have the right to opt out of certain types of data processing, such as targeted advertising and/or the sale of Your Information to third parties.
If you have any questions or concerns about this policy or Hey Blu's handling of your personal information, or if you want to make a complaint, please communicate in writing with our Privacy Officer at: hello@heyblu.co.
We may modify this policy from time to time and will post the latest version online.
Last updated: March 2025